Jasper AI Review- The Brutal Truth

Introducing Jasper AI – Your Easy Content Creator

Welcome to our deep dive into Jasper AI, formerly known as Jarvis AI. This remarkable tool harnesses artificial intelligence to make writing blog articles and other content quicker and more affordable. Its primary use is for marketing copy, such as blog posts, and its homepage proudly claims to be your AI writing assistant, simplifying content creation for blogs, social media, landing pages, web content, and more.

Like all AI content generators, ensuring content accuracy is essential. With its natural language processing (NLP), Jasper AI impressively produces high-quality copy, especially when analyzed paragraph by paragraph. So, we decided to conduct a comprehensive Jasper AI review to explore how well this AI copywriting technology performs in a post-ChatGPT world. Can AI create blog posts and content that rival human writers? Let’s find out.

What Exactly Is Jasper AI?

According to LinkedIn, Jasper AI was established in 2020 and boasts eight employees, mainly located in Austin, Texas. Despite its youth, this company has made significant strides. The Jasper team secured a $6 million seed fund for their AI copywriting tool from various investors, including Foundation Capital and Hack.vc.

Originally known as Jarvis, the product underwent a name change due to potential legal issues with Disney, who objected to its similarity to Tony Stark’s AI assistant in the Marvel movie Iron Man.

Who Can Benefit Most From Jasper AI?

Jasper AI is beneficial for content writers of all kinds, especially those crafting lengthy blog posts, social media content, ad copy, and other daily marketing materials. One of the standout features of Jasper AI is the ability to create custom templates and recipes. You can design your own reusable “recipe” for generating AI content, or choose from their general templates for quick content creation.

In fact, with Jasper AI’s templates and recipes, it comes remarkably close to autonomously generating entire long-form blog posts.

Jasper AI primarily focuses on several services:

  1. Crafting SEO-friendly blog posts: Generate educational articles and keyword-rich, plagiarism-free meta descriptions.
  2. Speeding up your initial drafts: Jasper AI handles 80% of content creation, with the remaining 20% open for human editing.
  3. Enhancing ad conversions: Create and test various ad variations for platforms like Facebook and Google Ads to boost sales and improve return on ad spend (ROAS).
  4. Swiftly generating social media content: Whether it’s posts, comments, or more, Jasper can help maintain an active social media presence.
  5. Beating writer’s block: When faced with a blank page, Jasper AI steps in to create creative copy for you.

In comparison to other tools on the market, Jasper AI appears to be gaining momentum. They’re continually releasing new features to expedite content generation. The Jasper team’s dedication extends beyond creating Facebook or Google ad copy; they’re focused on producing long-form content and even AI scriptwriting for YouTube videos and other applications. They also offer Jasper Art, an AI image generator, expanding the tool’s potential.

How to Use Jasper AI

Getting started with Jasper AI is refreshingly straightforward, and there’s minimal learning curve compared to many other AI software solutions. It’s user-friendly and accommodates enterprises with unlimited project folders. The pricing is reasonable at $29 per month or $24 per month when billed annually. To guide you, they’ve created well-produced tutorials in the Jasper AI boot camp, which walk you through creating different types of content. The Jasper AI support team is also readily available to assist with any questions you may have.

In summary, Jasper AI is an impressive AI-powered copywriting tool that’s accessible and versatile, making it a valuable asset for content creators and marketers. It’s user-friendly, reasonably priced, and continually evolving to meet users’ needs. So, if you’re looking to streamline your content creation process and enhance your marketing efforts, Jasper AI is worth considering.

I was initially impressed by its title and intro suggestions. But when it comes to blog posts, I thought maybe “Boss Mode” could do all the work, like some kind of magical AI copywriter. But, like most AI tools, it requires some guidance. You need to teach Jasper what you want, even in Boss Mode. It’s not a one-click solution, but it’s way faster and more cost-effective than hiring a whole writing team.

Grammar and Spelling Check

Jasper AI has made a lot of effort to improve its machine learning algorithms. While it’s not perfect, it has come a long way. Grammarly, the popular grammar-checking tool, can detect certain grammar issues and give you a score. We ran about 300 words through Grammarly and got an 87, which is about average.

Grammarly doesn’t decide content quality, but an 87 suggests it’s decent. You might need to adjust it to match your style, but it’s a good start.

Plagiarism Check

Now, let’s talk about plagiarism. For the content created by Jasper AI, Grammarly found 20% plagiarism. That might seem high if you’re used to seeing only 1 or 2% on longer blog posts. It’s a bit unusual and likely from unrelated content.

Accuracy and Truthfulness

When it comes to AI-generated text, accuracy is a big concern. If you’re writing about survival knives and it talks about kitchen knives, your readers will be confused. Accuracy is one of the most significant issues with AI-generated content.

For example, when I asked Jasper if humans can eat Poison Ivy, it said it’s no big deal. But in reality, eating Poison Ivy is a terrible idea; it can harm you. So, it’s not always spot on.

Key Features

Jasper AI has some useful features to help you create content. It can help you write SEO-optimized blog posts, integrate with Grammarly for editing, work in 26 languages, and even create Quora or review responses. It can also generate ideas for blog topics, meta descriptions, and more. Jasper AI isn’t automatic, but it has the potential to speed up content creation.


The Starter plan is $29/month or $24/month if you pay annually. The Pro plan is $109/month. The Boss Mode package is popular and costs $119/month. If you’re starting with Jasper AI, the Starter package is a good choice. But for more extended content like blog posts, Boss Mode is better.

Jasper Art

Jasper Art is a fun feature for creating unique images using AI. It adds more value, but it’s an extra $20/month.


If Jasper AI doesn’t suit you, there are other AI copywriting tools like Copy.ai, Copysmith, Crawlq, Rytr, ShortlyAI, Writesonic, and Copy Shark. They have similar features and often offer free trials.

In the end, AI tools like Jasper won’t replace content writers or agencies anytime soon, even with Boss Mode. They’re here to assist, not take over. So, that’s my take on Jasper AI – a handy tool for the right people. It’s user-friendly and great for scaling up, but you still need to fact-check and fine-tune. Give it a try with the Starter Package and explore the Jasper AI Facebook group for more insights!

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