Exploring the Ecom Family Academy: A Blueprint for Print-on-Demand Business via Dropshipping on Shopify
The Ecom Family Academy, launched in 2021, is an educational program that equips individuals with the skills and knowledge to initiate a print-on-demand business using Shopify. This comprehensive course is designed to guide students in creating their own unique designs or utilizing existing ones, which are then printed on various items like T-shirts, mugs, pillows, prints, and more. Additionally, the course covers the essential steps for setting up a Shopify-based e-commerce website.
Operated by the Jennings, the Ecom Family Academy is more than just a training program; it’s your gateway to a thriving ecommerce venture.
With Mr. and Mrs. Ecom at the helm, you gain access to unparalleled mentorship and coaching, designed to steer you towards e-commerce success.
What sets this program apart is its distinctive four-step roadmap. Let’s delve into the details:
The core concept behind this venture involves collaborating with printing companies such as ShineOn, CustomCat, Gearbubble, Pillow Profits, and others. Once you’ve established a product in your e-commerce store, you can rely on these partners to fulfill orders for you. When a customer places an order, the printing company takes care of producing the item and shipping it directly to the customer.
Promotion plays a crucial role in the success of this business model. Ecom Family Academy provides training on creating advertisements across platforms like Google, Bing, Yahoo, Facebook, and TikTok. In addition, you’ll gain insights into Search Engine Optimization (SEO) to harness the power of organic, free website traffic.
Pricing and Refund Policy
The Ecom Family Academy comes at a cost of $1495, a relatively substantial investment. It’s worth noting that there are no payment plans or upsells involved; the single price grants access to the course material. In terms of refunds, a 30-day window is provided for requesting a refund, but with a somewhat unique condition: you must have spent at least $1000 in your business. This policy appears to be a measure to deter individuals who might purchase the course with the intention of obtaining a refund.
The Ecom Family Academy in Four Key Steps
While the Ecom Family Academy comprises numerous moving parts and requires significant effort and financial investment, it can be simplified into four core steps:
- Identify Your Competitors: Understand your competition in the niche you choose.
- Set Up Your Shopify Store: This includes tasks such as designing and product selection.
- Ad Campaigns: Develop and manage advertising campaigns on platforms like Google, TikTok, Facebook, Bing, Yahoo, and explore SEO for organic traffic.
- Order Fulfillment: Once a sale is made, you coordinate with printing vendors like ShineOn and CustomCat to fulfill customer orders.
Success in this business often hinges on identifying winning products and scaling them, as not all products will perform well.
Meet Mr. and Mrs. Ecom
The creators of Ecom Family Academy are Reginald Jennings and Tania Jennings, a married couple with two children. The “Ecom Family” moniker possibly draws inspiration from their family-oriented approach to business. Reginald’s journey into business began in college, where he started fixing and selling computers to fellow students. He later worked in SEO and, as a virtual assistant, gained invaluable experience in a large e-commerce enterprise. Reginald’s early coding prowess for the National Guard showcases his impressive skills.
Reginald’s guiding principle is “data over everything,” emphasizing the importance of data in effective selling, a philosophy that holds significant merit.
Is Ecom Family Academy for You?
Ecom Family Academy is suitable for a wide range of individuals looking to venture into online business, particularly those interested in e-commerce. Whether you’re a complete beginner or have some prior knowledge, the course offers comprehensive training in various areas, including product promotion, artwork creation, keyword research, data analysis, and SEO. The course’s training modules are designed to accommodate individuals with varying levels of experience.
However, it’s important to note that after purchasing the course, you’ll need to allocate additional funds for expenses, primarily for advertising and artwork. The course does provide insights into obtaining artwork without added costs.
Who Should Avoid Ecom Family Academy?
If you’re in a position where you need to borrow money just to acquire the course, it’s advisable to reconsider. Running this business model requires ongoing financial investment beyond the course fee. If budget constraints are a concern, you might want to explore alternatives with lower initial expenses, such as starting a blog.
Inside the Ecom Family Academy Course
The course is structured around video training, providing a more engaging learning experience. It comprises 14 modules, case studies, bonus content, and a section dedicated to essential resources for running your business.
Module 1: Course Introduction
This module features four videos that introduce students to the course, its expectations, support options, and other essentials for getting started.
Module 2: Important Documents
Here, students can access various downloads, including the Ecom Handbook, video replays of daily classes, and tips from ShineOn, one of the preferred vendors.
Module 3: Mindset
The importance of the right mindset in achieving success is discussed in this module, with insights on what it takes to thrive in the business.
Module 4: The Fundamentals
This module provides an overview of how the print-on-demand business works, showcasing Reggie and Tania’s journey in building their e-commerce empire. Students gain a comprehensive understanding of the process, from finding designs and selecting vendors to setting up their store, running ads, and securing their first sale.
Module 5: Product Research
With four lessons, this module teaches effective product research techniques, including innovative approaches like exploring Etsy for product ideas, in addition to traditional methods involving Facebook, eBay, and Pinterest.
Module 6: Design
In Module 6, students learn how to design their products, with guidance on using Canva. While not everyone may be adept at graphic design, outsourcing options are discussed, albeit with associated costs and risks.
Module 7: Store Building
The platform of choice for setting up your store is Shopify, with comprehensive training on building a functional e-commerce store from scratch.
The Ecom Family Academy aims to provide a holistic learning experience for aspiring entrepreneurs in the print-on-demand business, catering to both novices and those with some prior experience.
Module 8: Product Upload and ShineOn
Mr. and Mrs. Ecom favor ShineOn for discovering and promoting products. Notably, if you reside in the USA, ShineOn’s shipping is relatively fast due to their factory presence in Tampa, Florida.
This module is a comprehensive guide, covering the setup of the ShineOn application, the process of adding products to your store, and the option to request samples for evaluation. These samples can be instrumental in creating original product photos for your listings.
Module 9: Crafting Effective Ads
In Module 9, you’ll delve into the art of crafting compelling ad creatives. Ad creatives are the face of your brand that potential customers encounter, be it on webpages, apps, or other digital platforms. These creatives are the linchpin for driving traffic to your website and, ideally, generating sales.
Module 10: TikTok Advertising
TikTok advertising has gained significant traction in recent times, and Ecom Family Academy keeps pace with this trend. In this module, you’ll receive detailed instruction on setting up advertisements on the TikTok platform. The training encompasses:
- Configuring the TikTok Shopify app
- The process of warming up your account
- Setting up your initial ad campaigns
- Reviewing data and fine-tuning your strategies
- Strategies for scaling your ads
It’s crucial to remember that a budget is essential for TikTok advertising, as these campaigns can consume a substantial portion of your financial resources. Be prepared with ample funds after the course fee.
Module 11: Mastering CustomCat
Module 11 offers an extensive masterclass on how to establish and sell apparel prints with CustomCat.
CustomCat provides a comprehensive print-on-demand and dropshipping service. All you need to do is provide them with your designs and specify the items on which you want your designs featured. The significance of high-quality designs cannot be stressed enough in this business.
Module 12: Facebook Advertising
The Facebook advertising module provides a comprehensive guide on setting up ads, writing effective ad copy, conducting product research, and scaling successful ad campaigns. While this module offers valuable insights, it follows a conventional approach to Facebook advertising.
Module 13: Masterclass Recordings
This section allows you to access recorded versions of live training sessions. It’s noteworthy that these recordings are periodically updated, with older videos being archived.
Live Training Sessions
Ecom Family Academy hosts up to four live training sessions daily via Zoom. These sessions cover new concepts, address queries raised in the Facebook group, and respond to your questions. The live training sessions serve as an excellent opportunity for real-time interaction and guidance.
Ecom Family Academy Private Facebook Group
At the time of writing, the private Facebook group boasts nearly 9,000 members, constituting a substantial and active community of paying members. The group provides a platform for members to share their creatives, results, goals, queries, and engage in discussions.
The Facebook group is a valuable resource for getting your questions answered promptly, especially if you prefer not to wait for a live session. While Mr. and Mrs. Ecom occasionally address questions, the bulk of queries in the group are handled by experienced coaches who have achieved substantial success in the e-commerce industry.
Pros and Cons of Ecom Family Academy
- Instructors are successful e-commerce business owners
- Suitable for beginners, with no prior e-commerce experience required
- Positive overall reputation of Mr. & Mrs. Ecom
- Relatively high cost
- Print-on-demand is a highly competitive market
- Unconventional refund policy
- Potential financial risk with advertising expenses
The Credible and Genuine Ecom Family Academy
Ecom Family Academy is unquestionably a legitimate program. If it weren’t, I would have fallen victim to a scam a long time ago.
The program is spearheaded by trustworthy individuals, the founders known as Mr. and Mrs. Ecom, or Reginald and Tania Jennings. They are accomplished e-commerce entrepreneurs with a genuine commitment to assisting others in launching their online businesses.
If you aspire to make a profit through print-on-demand, the Ecom Family Academy deserves consideration. However, it’s important to note that there are no guarantees of financial success. The program includes a disclaimer in the fine print to emphasize this.
If you can absorb potential losses, including the cost of the course and ad spending, without severe financial repercussions, then the program is worth exploring. The training is legitimate, and you won’t fall victim to a scam.
Ultimately, your success hinges on your dedication, time investment, financial commitment, and a dash of luck
My Top Recommendation for Generating Online Income
While Growth Cave presents money-making opportunities, it may prove challenging for individuals with limited financial resources or those who prefer a more straightforward business model.
That’s why I consistently recommend that, whether you’re just starting your journey into online income or have some prior experience, you should focus on programs that start with minimal initial investments.
My top recommendation is a program that offers comprehensive training for free, allowing you to evaluate it thoroughly before making any commitments. After you’ve explored the training and embarked on your online business venture, this program provides a premium option.
What sets this program apart is its 24/7 support system, complete with live chat for addressing inquiries, and a supportive community where you can connect with fellow members daily to overcome any challenges you may encounter.
Numerous success stories abound, showcasing how individuals have used this program to generate income. I can personally vouch for its effectiveness, as it’s the very system that enabled me to achieve full-time online income, ultimately leading me to bid farewell to my conventional job (you can view my average online business income below).
If you’re curious about this program and how it played a pivotal role in helping me attain financial independence at a young age, I encourage you to explore it at no cost by following the link below.